westcolumbiascblog

West Columbia, Lexington SC 3 Bedroom 2 Bath Is Not Sexy Enough For Internet Market

In Uncategorized on August 21, 2009 at 7:27 pm

The modern use of the phrase “a picture is worth a thousand words” is attributed to Fred R Barnard. He used it to promote the use of images in advertisements that appeared on the sides of streetcars in the early 1920s.

The idea is extremely valid for today’s competitive, internet driven real estate market. Most realtors do not realize just how fast a potential purchaser will eliminate their property listing from contention. In less than a second a purchaser can click the mouse button and move on to the next property during an internet search.

Why go to all of the trouble to list a property, syndicate it to a million web-sites, create a virtual tour, and publish it in some real estate magazine if the pictures do not convey a sense of the property? We are supposed to be the experts at marketing the property. That is what we are mainly hired to do.

Selling is a transfer of emotion. If the purchaser is not feeling something, he or she is probably not buying. How many times have you heard a buyer say it just feels right. It is not magic, there is a reason that it just feels right. Something about the way the property has been presented feels good to the buyer.

We, the expert marketers, should be looking very hard for everything that makes the property unique. We should be finding out from the seller the things they like most about the property. Finally we should be telling the story of the property through pictures and text. There are some great opportunities for creativity on every listing.

 Try to look for ways to convey feelings whenever possible. Sometimes, by taking pictures in the evening you will create another whole look and feel for the property. If you know what the seller liked about the property, you will have a better chance of showing that to your potential buyers. It will also help you when you write your text about the features.

We owe our sellers a fighting chance on the internet. With a little due diligence and some creativity, we can grab a potential purchaser’s attention. We may even get him or her to say that there is something about this property that just feels right. 

West Columbia SC Real Estate for Sale – Properties for Sale in West Columbia South Carolina. We also provide you with Advanced Market Segments such as West Columbia Startup Homes, West Columbia Median Homes, West Columbia Upscale Homes, West Columbia Luxury Homes, and West Columbia Homesites and Land for Sale in West Columbia SC. Surrounding Towns included are West Columbia, Irmo, Columbia, Lexington, Lexington County, Cayce, Gaston, Swansea as well as niche communities: Agape Village, Charwood, Churchill Heights, Edenwood, Forest Acres, Moss Creek, Quail Hollow, Saluda Gardens, Saluda River Club, Saluda Terrace, Shadblow, The Avenues, and Westover Acres. Exit Agapé Real Estate Services is your West Columbia SC and South Carolina Senior Real Estate Specialists. (803) 454-3504

  

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West Columbia SC Luxury Homes [over $450K]
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Agape Village West Columbia SC Homes for Sale

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